BRACE YOURSELVES, PIRATES ARE COMING! THE EFFECTS OF GAME OF THRONES LEAK ON TV VIEWERSHIP

By Wojciech Hardy

On 11 April 2015, episodes of the hit show Game of Thrones were leaked to the web. The leak constituted a rare event whereas a massively popular and highly anticipated title became available through piracy prior to its official release. This temporary incentive to pirate seems to have harmed the TV viewership of the leaked show but also of other shows sharing their audience with Game of Thrones.

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