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EconomistsTalkArt.org

Research-based policy analysis and commentary

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October 2017

DOMINANT AND DOMINATED POSITIONS IN THE CO-PRODUCTION NETWORK OF THEATRE COMPANIES IN ITALY’S CAMPANIA REGION

By Marco Serino, Daniela D’Ambrosio and Giancarlo Ragozini

In this study we contend that the co-production of theatre plays may have a critical impact on the ways producers position themselves in the theatrical field. Being involved in co-productions means taking part in the struggle for gaining rewards depending on the more or less advantageous partnerships one is able to exploit. Our study on a regional theatre system of Southern Italy reveals how such partnerships matter for producers to conquer dominant positions in the local theatre industry

Continue reading “DOMINANT AND DOMINATED POSITIONS IN THE CO-PRODUCTION NETWORK OF THEATRE COMPANIES IN ITALY’S CAMPANIA REGION”

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EXPLAINING THE CONTROVERSIAL APPEAL OF MOVIE FRANCHISES

An Application of ‘Consumption Capital Theory’ to Serial Media Content

By Christian Opitz and Kay H. Hofmann

sequel movie eta

The appeal of movie continuations clearly is in the eye of the beholder. While loyal fans tend to praise them, the average cineaste is often skeptical of sequels and other serial media content. Nevertheless, leveraging proven storylines in the form of so-called ‘franchises’ has become an omnipresent phenomenon in Hollywood. We study the determinants of sequel success off the beaten track by applying ‘consumption capital theory’ to movie franchises. Our empirical results point to the explanatory power of the proposed framework and may help industry executives to improve the profitability of sequel projects. Continue reading “EXPLAINING THE CONTROVERSIAL APPEAL OF MOVIE FRANCHISES”

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