FISCAL AND ECONOMIC ASPECTS OF BOOK CONSUMPTION IN THE EUROPEAN UNION

By Karol Jan Borowiecki and Trilce Navarrete

One of the available and yet controversial tools in cultural policy at the national level is the reduction of VAT rates for cultural goods and services. We document the standard and reduced VAT rates in EU-28 countries in the period from 1993 to 2013 and explore the underlying determinants. We also show and estimate the exact positive effect of a fiscal rate reduction on the book expenditure.

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DOES THE LONG-TAIL BENEFIT SMALL PUBLISHERS? EVIDENCE FROM THE FRENCH PUBLISHING INDUSTRY

By Stéphanie Peltier, Françoise Benhamou and Mamoudou Toure

Long tail

What does the long tail effect mean? In many industries, sales are concentrated on a few products in spite of the diversity of products available. The long-tail effect weakens the high level of concentration of sales. It compensates for a “winner-take-all” or a superstar phenomenon. But is there also a long-tail for small publishers?

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