By Stéphanie Peltier, Françoise Benhamou and Mamoudou Toure
What does the long tail effect mean? In many industries, sales are concentrated on a few products in spite of the diversity of products available. The long-tail effect weakens the high level of concentration of sales. It compensates for a “winner-take-all” or a superstar phenomenon. But is there also a long-tail for small publishers?