LEVERAGING ANALYTICS TO PRODUCE COMPELLING AND PROFITABLE FILM CONTENT

By Ronny Behrens, Natasha Zhang Foutz, Michael Franklin, Jannis Funk, Fernanda Gutierrez-Navratil, Julian Hofmann and Ulrike Leibfried

In light of the rising availability of big data and the fast evolution and diffusion of analytical methods in the creative industries, content producers are faced with manifold opportunities, but also feel the pressure to leverage those resources to create more compelling and profitable content. Dissecting state-of-the-art research as well as current industry developments and embedding them in theories of value creation and film production, we identified key analytic techniques that producers can utilize to their benefit at various stages of film production.

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ICCA 2020: CULTURAL POLICY, WHAT’S NEW?

By The Editorial Board

The international symposium organised by LabEx ICCA on the topic of “Cultural Policies. What’s new?” took place 30 – 31 January 2020 in Paris. Organised in 3 blocks, with 3 inspiring keynotes, 8 sessions, 39 authors, and over 70 discussants engaged in an stimulating exchange around cultural economics, cultural policy, and the future of arts, culture, and the creative industries. Continue reading “ICCA 2020: CULTURAL POLICY, WHAT’S NEW?”

FROM POPULAR TO HIGHBROW CULTURE: THE CHANGING ROLE OF EDUCATION

By Sara Suarez‑Fernandez, Juan Prieto‑Rodriguez and Maria Jose Perez‑Villadoniga

Education is the socioeconomic variable that has the greatest (direct and indirect) impact on cultural participation. In this paper, we analyze the effect of education on cultural consumption once the impact of income is controlled for. We find that the effect varies between activities, with its marginal effect more relevant for highbrow activities than for popular culture. This result is consistent with the idea that highbrow cultural consumption involves the comprehension of more complex symbolic elements, and individuals’ decoding abilities depend more on education than on income. Continue reading “FROM POPULAR TO HIGHBROW CULTURE: THE CHANGING ROLE OF EDUCATION”

BOLLYWOOD’S BATTLE

By Caroline Elliott and Sayantan Ghosh Dastidar

India has a longstanding reputation for its acclaimed film industry and continues to be by far the world’s largest producer of films. Nevertheless, domestic demand for films appears to be waning as in a number of developed countries with mature film industries. Results of the econometric analysis are used to demonstrate how the Indian film market can continue to have a significant positive impact on the Indian economy.

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CULTURAL DIVERSITY OF THE FILM INDUSTRY IN THE EU

By Georgios Alaveras, Estrella Gomez-Herrera and Bertin Martens

This paper explores new data sources on multilateral trade in films among EU countries and with the USA in offline cinema and in online video-on-demand distribution. We observe variations in trade patterns across countries and films and explore how they affect cultural diversity.

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CONSUMER AND EXPERT REVIEWS EFFECTS ON THE LENGTH OF TIME A FILM IS KEPT ON SCREENS

By Thaís Luiza Donega e Souza, Marislei Nishijima and Ana Cláudia Polato e Fava

We evaluate the effect of critical reviews by consumers and experts on a film’s running time at movie theaters in the United States. In addition to the usual expert critics’ reviews, we employ the consumer reviews rating and their affectivity about films as a measure for the consumer influence effect. We find evidence of consumer rating matter in keeping a film running longer at the theaters, but experts’ ratings have a larger influence on the movie market as a whole.

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TWO INFORMATION AGGREGATION MECHANISMS FOR PREDICTING THE OPENING WEEKEND BOX OFFICE REVENUES OF FILMS

By David Court, Benjamin Gillen, Jordi McKenzie and Charles R. Plott

Many entertainment and, more generally, cultural products are characterised by significant levels of uncertainty regarding their ultimate appeal to consumers. This is perhaps no place better observed than in the theatrical film industry, where the famous ‘nobody knows anything’ quote of William Goldman has often been used to support this idea. We present two aggregation mechanisms to predict the opening weekend box office success of films and show they are able to provide useful predictions of box office revenues. Continue reading “TWO INFORMATION AGGREGATION MECHANISMS FOR PREDICTING THE OPENING WEEKEND BOX OFFICE REVENUES OF FILMS”

EXPLAINING THE CONTROVERSIAL APPEAL OF MOVIE FRANCHISES

An Application of ‘Consumption Capital Theory’ to Serial Media Content

By Christian Opitz and Kay H. Hofmann

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The appeal of movie continuations clearly is in the eye of the beholder. While loyal fans tend to praise them, the average cineaste is often skeptical of sequels and other serial media content. Nevertheless, leveraging proven storylines in the form of so-called ‘franchises’ has become an omnipresent phenomenon in Hollywood. We study the determinants of sequel success off the beaten track by applying ‘consumption capital theory’ to movie franchises. Our empirical results point to the explanatory power of the proposed framework and may help industry executives to improve the profitability of sequel projects. Continue reading “EXPLAINING THE CONTROVERSIAL APPEAL OF MOVIE FRANCHISES”

CAN TWO HEADS LEAD? THE ART VERSUS THE COMMERCE ORIENTED MANAGER IN FILM PROJECTS

By Joris Ebbers and Nachoem Wijnberg

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Film projects have a dual-leadership structure, based on a division of tasks between the director and the producer, with the former predominantly responsible for the artistic and the latter for the commercial aspects of the film. The 1st Assistant Director (1st AD), who is positioned hierarchically below and between these dual leaders, plays an important role in managing conflicts between art and commerce.

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