LEVERAGING ANALYTICS TO PRODUCE COMPELLING AND PROFITABLE FILM CONTENT

By Ronny Behrens, Natasha Zhang Foutz, Michael Franklin, Jannis Funk, Fernanda Gutierrez-Navratil, Julian Hofmann and Ulrike Leibfried

In light of the rising availability of big data and the fast evolution and diffusion of analytical methods in the creative industries, content producers are faced with manifold opportunities, but also feel the pressure to leverage those resources to create more compelling and profitable content. Dissecting state-of-the-art research as well as current industry developments and embedding them in theories of value creation and film production, we identified key analytic techniques that producers can utilize to their benefit at various stages of film production.

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THE “PARSIMONIOUS” CONDUCTOR? HOW ORCHESTRAS’ DISCIPLINE PREVENTS CONDUCTORS TO OVER-LEAD

By Emmanuel Coblence, Cyrille Sardais and Josée Lortie

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What do orchestra conductors actually do? How can arts leadership articulate both “discipline” and “creativity”? Through the use of ethnographic data and interviews, this study suggests that the orchestra conductor’s leadership relies on disciplinary devices to gain strength and freedom, while avoiding the trap of “over-leading”. Continue reading “THE “PARSIMONIOUS” CONDUCTOR? HOW ORCHESTRAS’ DISCIPLINE PREVENTS CONDUCTORS TO OVER-LEAD”

THE ROLE OF ART INVESTMENT AS A HEDGE OR SAFE HAVEN

By Belma Öztürkkal and Asli Togan-Egrican

Can art can be considered a safe haven during volatile times or a hedging option in general? we analyze long-term art auction sales data focusing on and around financial crisis periods in a volatile emerging market. Our findings suggest Turkish art returns are either negatively correlated or at low correlation with other investments, including the equity market.

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TOO HEAVILY TAXED TO AFFORD IT? VAT AND CULTURAL GOODS

By Victoria Ateca-Amestoy, Javier Gardeazabal and Arantza Ugidos

There is a very scarce tradition of cultural policy evaluation. Many public programs are devoted to increase cultural access by means of direct or indirect funding of cultural activities, targeting either consumers or producer. In this entry, we comment on the causal inference analysis that we did of the 2012 VAT reform for cultural services and its effect on household’s participation and expenditure.

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MORE THAN A GOOD BOOK: CONTINGENT VALUATION OF PUBLIC LIBRARY SERVICES IN ENGLAND

By Daniel Fujiwara, Ricky N. Lawton and Susana Mourato

This is the first economic study to value the wide range of benefits to individuals and the community provided by libraries in England, combining two economic methods for valuing culture: contingent valuation and subjective wellbeing analysis. A primary survey of around 2,000 library users and non-users shows the combined annual value of local library services is £723.4million. Library use is also positively associated with subjective wellbeing, suggesting that libraries have an important role in users’ quality of life.

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