LEVERAGING ANALYTICS TO PRODUCE COMPELLING AND PROFITABLE FILM CONTENT

By Ronny Behrens, Natasha Zhang Foutz, Michael Franklin, Jannis Funk, Fernanda Gutierrez-Navratil, Julian Hofmann and Ulrike Leibfried

In light of the rising availability of big data and the fast evolution and diffusion of analytical methods in the creative industries, content producers are faced with manifold opportunities, but also feel the pressure to leverage those resources to create more compelling and profitable content. Dissecting state-of-the-art research as well as current industry developments and embedding them in theories of value creation and film production, we identified key analytic techniques that producers can utilize to their benefit at various stages of film production.

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THE ROLE OF ART INVESTMENT AS A HEDGE OR SAFE HAVEN

By Belma Öztürkkal and Asli Togan-Egrican

Can art can be considered a safe haven during volatile times or a hedging option in general? we analyze long-term art auction sales data focusing on and around financial crisis periods in a volatile emerging market. Our findings suggest Turkish art returns are either negatively correlated or at low correlation with other investments, including the equity market.

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USING ART TO FOSTER SUSTAINABILITY THINKING IN MANAGEMENT EDUCATION

By Ingrid Molderez and Kim Ceulemans

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Will our future business managers be able to tackle sustainability challenges? Can art contribute to acquiring sustainability competencies in management education? Our study explored the power of art to foster systems thinking, one of the key competencies of sustainability, and to help business students think more creatively about divergent views on sustainability. Continue reading “USING ART TO FOSTER SUSTAINABILITY THINKING IN MANAGEMENT EDUCATION”

MULTIPLE ROADS TO BECOME SUCCESSFUL AS A DESIGNER

By Sofie Jacobs

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Independent designers work in a highly competitive and complex environment. Most studies research the growth of large design companies. However, the majority of independent designers is very small-sized or works as a freelancer. Small-sized independent designers have a higher chance to succeed when working full-time, developing a clear design line, owning a strong personal compass, and having a strong network.

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TRANSFORMATION AND JOB CREATION IN THE CULTURAL AND CREATIVE INDUSTRIES IN SOUTH AFRICA

By Jen Snowball, Alan Collins and Delon Tarentaal

The Cultural and Creative Industries (CCIs) have been hailed as offering great potential to create jobs and to be socially inclusive. This study investigates to what extent the CCIs in South Africa are moving towards more inclusive and racially diverse patterns in their ownership and employment profiles. Using a survey of 2400 randomly selected CCIs, it compares ownership and employment patterns across the six UNESCO Cultural Domains to determine their contribution to black economic empowerment (transformation) within the various domains.

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CAN TWO HEADS LEAD? THE ART VERSUS THE COMMERCE ORIENTED MANAGER IN FILM PROJECTS

By Joris Ebbers and Nachoem Wijnberg

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Film projects have a dual-leadership structure, based on a division of tasks between the director and the producer, with the former predominantly responsible for the artistic and the latter for the commercial aspects of the film. The 1st Assistant Director (1st AD), who is positioned hierarchically below and between these dual leaders, plays an important role in managing conflicts between art and commerce.

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