By Anna Kukla-Gryz, Katarzyna Zagórska and Peter Szewczyk

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Managers of cultural institutions, looking for a way to make your institution more accessible, while still remaining profitable? Consider a “pay what you want” admission policy! Our research on PWYW for cultural goods has shown us clear ways the payment scheme could be best implemented. Continue reading “PAY-WHAT-YOU-WANT IN CULTURAL INSTITUTIONS: TOP MANAGERIAL TIPS”

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