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behavioural economics

USING EXPERIMENTS TO ADDRESS PARTICIPATORY MANAGEMENT OF CULTURAL HERITAGE

By Mina Dragouni and Nikos Georgantzis

Despite the increasing popularity of community-inclusive, bottom-up management in the field of cultural heritage, researchers on the subject still face the challenge of limited naturally-occurring data of participatory processes. This hinders the systematic study on the subject, which would be necessary for informing implementation to the real world. Is there any other way to gather relevant data and escape from this vicious circle? Well, we’d better start experimenting! Literally.

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NUDGE: IMPROVING DECISIONS ABOUT ARTS AND CULTURE?

By Boram Lee

Nudge might sound like “marketing with psychological tricks,” and nothing new; its effectiveness may run out as society gets wise. The science of “nudge” is, however, changing the context of how the options are presented. We wanted to explore whether we could implement the concept of “nudge” in order to increase private donations to art organisations. When potential donors were nudged to donate, we observed significant loss aversion effects as frequent gallery-goers donated more in order to avoid losing an exhibition.

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