PAY-WHAT-YOU-WANT IN CULTURAL INSTITUTIONS: TOP MANAGERIAL TIPS

By Anna Kukla-Gryz, Katarzyna Zagórska and Peter Szewczyk

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Managers of cultural institutions, looking for a way to make your institution more accessible, while still remaining profitable? Consider a “pay what you want” admission policy! Our research on PWYW for cultural goods has shown us clear ways the payment scheme could be best implemented. Continue reading “PAY-WHAT-YOU-WANT IN CULTURAL INSTITUTIONS: TOP MANAGERIAL TIPS”

VOLATILE ART AUDIENCES

By Koen van Eijck

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Cultural consumers are increasingly hard to pin down as a certain type of consumer with a clearly defined taste. In addition, younger generations show a declining interest in canonized art forms. At the same time, government support for the arts is being reduced in many countries, including the Netherlands, and consumers too have less to spend on art. What are the consequences of this situation for cultural policy makers, producers and venues? Continue reading “VOLATILE ART AUDIENCES”

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