MORE THAN PLAYER SKILLS: VARIETY IN THE VIDEO GAME INDUSTRY

By Daniel Kaimann, Nadja Stroh-Maraun and Joe Cox

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Consumers value variety, also in videogames. We find greater video game engagement when both skills and variety preference are considered to match gamers in teams. We also find that too much variety can lead to disengagement.   Continue reading “MORE THAN PLAYER SKILLS: VARIETY IN THE VIDEO GAME INDUSTRY”

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