CONSUMER AND EXPERT REVIEWS EFFECTS ON THE LENGTH OF TIME A FILM IS KEPT ON SCREENS

By Thaís Luiza Donega e Souza, Marislei Nishijima and Ana Cláudia Polato e Fava

We evaluate the effect of critical reviews by consumers and experts on a film’s running time at movie theaters in the United States. In addition to the usual expert critics’ reviews, we employ the consumer reviews rating and their affectivity about films as a measure for the consumer influence effect. We find evidence of consumer rating matter in keeping a film running longer at the theaters, but experts’ ratings have a larger influence on the movie market as a whole.

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THE ROLE PLAYED BY CULTURAL HERITAGE IN INFLUENCING THE LOCATION CHOICES OF SKILLED INDIVIDUALS

By Pia Nilsson and Mikaela Backman

The development of regions is determined by the knowledge and skills of people living there. Thus, it is in the interest of local policy makers to find location-specific attractors. New research shows that cultural heritage is one of these attractions.

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