COMPARATIVE STUDY OF EUROPEAN POLICIES FOR ETHICAL MUSEUM FUNDRAISING

By Marek Prokůpek and Marie Ballarini

In this comparative study, European policies and models of government support and regulation related to fundraising and philanthropic activities towards museums were mapped out. Results are particularly salient in view of increased corporate penetration into the museum sector. Analysis tackles ethical issues surrounding state funding, public subsidy and private sponsorship by companies which stirs tensions between museums and their constituent communities. 

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NUDGE: IMPROVING DECISIONS ABOUT ARTS AND CULTURE?

By Boram Lee

Nudge might sound like “marketing with psychological tricks,” and nothing new; its effectiveness may run out as society gets wise. The science of “nudge” is, however, changing the context of how the options are presented. We wanted to explore whether we could implement the concept of “nudge” in order to increase private donations to art organisations. When potential donors were nudged to donate, we observed significant loss aversion effects as frequent gallery-goers donated more in order to avoid losing an exhibition.

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