LEVERAGING ANALYTICS TO PRODUCE COMPELLING AND PROFITABLE FILM CONTENT

By Ronny Behrens, Natasha Zhang Foutz, Michael Franklin, Jannis Funk, Fernanda Gutierrez-Navratil, Julian Hofmann and Ulrike Leibfried

In light of the rising availability of big data and the fast evolution and diffusion of analytical methods in the creative industries, content producers are faced with manifold opportunities, but also feel the pressure to leverage those resources to create more compelling and profitable content. Dissecting state-of-the-art research as well as current industry developments and embedding them in theories of value creation and film production, we identified key analytic techniques that producers can utilize to their benefit at various stages of film production.

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CULTURAL DIVERSITY OF THE FILM INDUSTRY IN THE EU

By Georgios Alaveras, Estrella Gomez-Herrera and Bertin Martens

This paper explores new data sources on multilateral trade in films among EU countries and with the USA in offline cinema and in online video-on-demand distribution. We observe variations in trade patterns across countries and films and explore how they affect cultural diversity.

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