DOES THE LONG-TAIL BENEFIT SMALL PUBLISHERS? EVIDENCE FROM THE FRENCH PUBLISHING INDUSTRY

By Stéphanie Peltier, Françoise Benhamou and Mamoudou Toure

Long tail

What does the long tail effect mean? In many industries, sales are concentrated on a few products in spite of the diversity of products available. The long-tail effect weakens the high level of concentration of sales. It compensates for a “winner-take-all” or a superstar phenomenon. But is there also a long-tail for small publishers?

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