BOLLYWOOD’S BATTLE

By Caroline Elliott and Sayantan Ghosh Dastidar

India has a longstanding reputation for its acclaimed film industry and continues to be by far the world’s largest producer of films. Nevertheless, domestic demand for films appears to be waning as in a number of developed countries with mature film industries. Results of the econometric analysis are used to demonstrate how the Indian film market can continue to have a significant positive impact on the Indian economy.

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SOMEBODY MUST KNOW SOMETHING!

By John Sedgwick and Mike Pokorny

film

William Goldman, the screenwriter of Butch Cassidy and the Sundance Kid, posited that ‘nobody knows anything’ about the financial risks associated with the film industry, elevated by the Harvard professor Richard Caves to the ‘nobody knows’ principle.  Our research suggests otherwise: analysis of the tremendous economic success of film studios over the past 100 years suggests to us that film making is not such a risky business and that somebody would seem to know something!

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