By Joris Ebbers and Nachoem Wijnberg

Film projects have a dual-leadership structure, based on a division of tasks between the director and the producer, with the former predominantly responsible for the artistic and the latter for the commercial aspects of the film. The 1st Assistant Director (1^st AD), who is positioned hierarchically below and between these dual leaders, plays an important role in managing conflicts between art and commerce.

Continue reading “CAN TWO HEADS LEAD? THE ART VERSUS THE COMMERCE ORIENTED MANAGER IN FILM PROJECTS” →