By Anna Kukla-Gryz, Katarzyna Zagórska and Peter Szewczyk

Managers of cultural institutions, looking for a way to make your institution more accessible, while still remaining profitable? Consider a “pay what you want” admission policy! Our research on PWYW for cultural goods has shown us clear ways the payment scheme could be best implemented. Continue reading “PAY-WHAT-YOU-WANT IN CULTURAL INSTITUTIONS: TOP MANAGERIAL TIPS” →