Tag: risk

BANDING TOGETHER: NEW COOPERATIVE SOLUTIONS TO PERENNIAL ECONOMIC PROBLEMS

By Amy Whitaker and Amber He

Arts organizations can access economies of scope, overcoming some of the key challenges in managing costs, sharing risk, and accessing capital. These advantages of resource sharing across activities—including by gathering people—can support the specificity and individuality of artistic practice. The benefits go well beyond the artists to support lively, vibrant, heterogeneous cities.

Continue reading “BANDING TOGETHER: NEW COOPERATIVE SOLUTIONS TO PERENNIAL ECONOMIC PROBLEMS” →
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THE USE OF IRONIC HUMOR IN FESTIVAL BRANDING

By Kati Suomi and Mervi Luonila

Ironic humor can be a powerful technique for attracting attention in the field of arts. It can be influential as well, but using it is a tricky business. The risk of misunderstanding is real and may carry serious implications. However, the artful use of ironic humor can steer stakeholders to share and co-create the brand identity of arts productions, such as festivals. In our article Suomi, Luonila & Tähtinen (2020) “Ironic festival brand co-creation” we attempted to find out: “how can ironic humor be used with and by stakeholders to co-create brand identity?” Continue reading “THE USE OF IRONIC HUMOR IN FESTIVAL BRANDING” →

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