BOLLYWOOD’S BATTLE

By Caroline Elliott and Sayantan Ghosh Dastidar

India has a longstanding reputation for its acclaimed film industry and continues to be by far the world’s largest producer of films. Nevertheless, domestic demand for films appears to be waning as in a number of developed countries with mature film industries. Results of the econometric analysis are used to demonstrate how the Indian film market can continue to have a significant positive impact on the Indian economy.

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MULTI-PLATFORM MEDIA: HAS DIGITIZATION REALLY GIVEN US MORE FOR LESS?

By Gillian Doyle

mediadiversity2

Nowadays more content is accessible, in more formats, on more devices, for more people than ever before. But, as media companies make the journey from being single sector to digital multi-platform suppliers of content, this transition has entailed numerous managerial and economic challenges.

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