GLOBALIZATION AND THE RISE OF ACTION MOVIES IN HOLLYWOOD

By Shi Qi and Tin Cheuk (Tommy) Leung

What has caused the influx of superheroes such as The Avengers and The Justice League in Hollywood in recent years? Leung and Qi (2021) empirically show that globalization plays a huge part, especially with the emergence of the Chinese market in which Action movies face fewer cultural and language barriers. 

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