HITTING THE ‘TRIPLE J HOTTEST 100’: WHAT IT MEANS FOR ARTISTS

By Paul Crosby, Liam Lenten and Jordi McKenzie

Music Australia Social Media

This study examines how success in an online music poll affects artists’ social media followers. On average, being voted into this poll increases artists’ followers by approximately double that of the control group. Furthermore, this increase is positively related to poll rank and less-established artists benefit relatively more from this success. Continue reading “HITTING THE ‘TRIPLE J HOTTEST 100’: WHAT IT MEANS FOR ARTISTS”

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