LEVERAGING ANALYTICS TO PRODUCE COMPELLING AND PROFITABLE FILM CONTENT

By Ronny Behrens, Natasha Zhang Foutz, Michael Franklin, Jannis Funk, Fernanda Gutierrez-Navratil, Julian Hofmann and Ulrike Leibfried

In light of the rising availability of big data and the fast evolution and diffusion of analytical methods in the creative industries, content producers are faced with manifold opportunities, but also feel the pressure to leverage those resources to create more compelling and profitable content. Dissecting state-of-the-art research as well as current industry developments and embedding them in theories of value creation and film production, we identified key analytic techniques that producers can utilize to their benefit at various stages of film production.

Continue reading “LEVERAGING ANALYTICS TO PRODUCE COMPELLING AND PROFITABLE FILM CONTENT”

ARTS MANAGEMENT KNOWLEDGE IN A LATIN-AMERICAN CONSTRUCTIVE PERSPECTIVE

By Jaime Ruiz-GutiƩrrez

jaimeruizgutierrez1

The creation and production of knowledge has been a monopole of industrialized economies. Their economic conditions are the guaranty to provide the better conditions to reach a privileged status. Generally, knowledge creation processes tend to have a predominant ethnocentric focus, in which so-called rich country or developed economy perspectives have prevailed. However, there are disciplinary subjects where the production of knowledge can be influenced not only by economic conditions but by cultural aspects as well. Arts management knowledge is a good example to support this proposition presented in the present post.

Continue reading “ARTS MANAGEMENT KNOWLEDGE IN A LATIN-AMERICAN CONSTRUCTIVE PERSPECTIVE”

Blog at WordPress.com.

Up ↑