FOR MUSEUMS, WITH RAIN COME CROWDS?

By Harold E. Cuffe

Weather is regarded as an important determinant of leisure choices, yet little attention has been paid to the ways that weather affects museum attendance. I find that rainfall generally increases attendance at a large national museum, on average. However, closer scrutiny of the data shows that weather can possess both encouraging and discouraging effects on attendance, depending upon the timing and persistence of the rain.

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