DOUBLE JEOPARDY – MORE FLEXIBLE SUBSCRIPTION TICKETS AND HIGHER TICKET PRICES

By Jeffrey Pompe, Lawrence Tamburri and Johnathan Munn

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Symphony orchestras have increasingly relied on flexible ticket subscriptions and higher ticket prices for revenue generation. We found that relying on flexible ticket subscriptions may decrease total ticket sales. We discuss how more flexible subscription sales combined with higher ticket prices can have deleterious effects on symphony orchestra finances.

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